Today is a big day for Facebook . The company is hosting its F8
developer conference in San Jose today and just before the event is scheduled
to start, Facebook CEO Mark Zuckerberg dropped a bit of news: the company will
soon launch a new privacy feature that will allow users to see and delete the
data Facebook has collected from websites and apps that use its ads and
analytics tool.
With this, you can scrub at least some of your browsing history
from Facebook’s data store. Zuckerberg likens this feature to deleting cookies
from your browser history.
“Once we roll out this update, you’ll be able to see information
about the apps and websites you’ve interacted with, and you’ll be able to clear
this information from your account,” Zuckerberg explains. “You’ll even be able
to turn off having this information stored with your account.”
Facebook notes that when you delete information through this
feature, the company will remove all identifying data from your history but
will still provide aggregated analytics to developers.
The Facebook founder also stresses that his time before Congress
taught him that he didn’t have “clear enough answers to some of the questions
about data.” Unsurprisingly, he promises to make some changes there and notes
that the company is working on new and clearer controls.
The Clear History feature is currently in development and will
roll out in the coming months.
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